Selling Information Products – Why You Could Profit Big

The information marketing business is an excellent business to be in. Your costs are low, you don’t have to house any inventory, and you can “print on demand”. This is especially true on the internet – where people sell things called “ebooks” and have them immediately delivered and download after someone purchases.

What is an “ebook”? An ebook stands for “electronic book”, and it’s a book that can be downloaded and read on your computer. Many people are having tremendous success with their ebooks online, and some are even making 6-figures a year selling them… all on complete autopilot. All they really have to do is check their email, see sales, process any refunds, run more ads, then relax for the rest of the day. All of this takes no more than 20 minutes to do.

Now if you’re wondering what an “information product” is, well let me explain it to you. An information product is a product that is full of instructional information. Common forms of these kinds of products are: books, articles, ebooks, CD’s, DVD’s, offline newsletters, magazines, and even membership sites.

As you can see from the examples above, the cost to produce and manufacture these kinds of products are very low. If you sell ebooks, there is no cost to produce and manufacture. You have unlimited inventory with ebooks, and the “product” is always left intact each and every time someone buys them.

These are some great examples when compared to other forms of businesses out there. Let’s take offline brick and mortar businesses for example. If you want to open your own restaurant, you’re going to have to take out a huge loan from the bank, hire and pay employees, hire a chef and sous chefs, take care of customers, interact and get to know customers, and much more. When selling information products, virtually all of these activities are diminished.

Now some people like to say that offline businesses make more money than online businesses. This isn’t true whatsoever. There are people online who are making millions of dollars online, while some brick and mortar businesses are LOSING $7,000+ a month, and haven’t paid themselves in 6 months. A lot of them are on the brink of closing down their business – and they have nothing to fall back on. It’s a sad reality, but true.

With an internet business, perhaps your most expensive cost will come from advertising. Product creation and fulfillment are small costs. If you sell a $300 information product, and it costs you $30 to create and fulfill it… you’ve just banked a nice $270. This is more than what some people make while working part time at the local pizza restaurant.

Information products are phenomenal, and it’s something that you will want to consider if you’re looking to start a business on the internet. Obviously learn more about it so that you can understand the ins and outs of it, but you should know that the marketing strategies are 1 of the only things that’s important. So keep this mind.

Good luck with selling information products online today.