How to Create An Information Product That Sells

At some point, you’ll want to provide a self-created information product on your blog. It might be a free product you use as a subscriber opt-in enticement, or you may be ready to create a product you sell. Eventually, you will want both types of products available on your blog. Is it imperative to have your own self-created information product to make money online?

Not at all. You can certainly sell other people’s products and make a good income. However, you can bring in a lot more money and have control over the creation and promotion of a product if you create it yourself.

You Own Product or Affiliate Products?

When you sell affiliate products, you earn only a percentage of income you generate. The product creator earns the remainder (usually a 50/50 commission split).

But if you sell your own products, you make 100% of any sales on your blog, as well as a percentage what your affiliates sell. There are lots of options with product creation — you can sell your own information product, your affiliates can also sell it for you, and you can add to that income by selling affiliate products. Creating your own eBooks, courses, guides, etc., gives you the option for multiple streams of income that can eventually become streams of passive income (meaning you don’t have to do anything except promote the product now and then).

Many new bloggers believe they lack the knowledge or ability to develop a product from scratch. That couldn’t be further from the truth. You have many skills that others don’t have — and you can share those skills and your knowledge about them with others who are eager for the information. It can be anything from parenting tips to building a birdhouse! It’s just a matter of finding out what your readers want, then learning how to create and design the information product, and present it to your customers in an appealing way.

You also need to carve out the time during your week to work on the product. Let’s look at the initial steps for planning and producing an information product to sell on your blog.

Step I: Deciding What to Create

The hardest part of creating a product is determining what to create. When trying to decide, keep these two things in mind:

Be passionate about your subject matter. This will make creating the information product so much easier and the final result even better.

With your information product, be sure to offer a solution to a problem, teach something readers want to know, or show them how to do something that will improve their lives.

Now consider your blog niche and topic categories. Begin brainstorming some possible product topics you think might interest your readers and that would work well as a product. Make notes about these ideas. If you can’t come up with something on your own, begin research other blogs in your niche and look at the information products they sell.

Begin to notice other information products on the net. And even though a product may be out there doesn’t mean you can’t create something similar. The Internet is teaming with people looking for valuable information.

Step 2: Get the Reader Involved

If you really want to know what kind of product your readers will find useful, ask them! Many bloggers overlook this step because they just want to get on with the process of creating the information product. They get inpatient. However, your readers’ feedback and opinions are vital to the success of your information product.

Here’s why:

1. They become invested in the information product since they participated in creating it.

2. By involving your readers, you can create exactly what they want without just guessing or hoping they’ll like it.

When you engage your readers in every step, from the topic, to the format (ebook, course, etc.), to the medium (written, video, audio, combination), to the content, you further commit your readers and foster their enthusiasm and interest.

Here are some tips on how to engage your readers:

Start a conversation with them. Hopefully you have an email service so that you can send out a broadcast email. With a smaller subscriber list, you can offer a “survey” within the email, to ask questions about the information product.

  • Advise your readers in the email about your product, and invite their input and ideas. They can select from ideas you present to them, and you can ask open-ended questions about possible topic ideas you may not have mentioned.
  • Find out the type of information product they prefer — a course, ebook, workbook, etc. and the medium they like – written, audio, video, or a combination.
  • Ask just a few questions so you don’t overwhelm them. If you need to find out more, survey them again as you work on the project, as you outline the content and need other answers from them.
  • If you have thousands of subscribers, consider using survey software to help you collect your responses like Survey Monkey or Survey Gizmo.

Step 3: Research Your Topic

When you have a good idea about the product topic, conduct some research to make sure you:

  • optimize SEO (search engine optimization) so your information product will be found on Google and other search engines;
  • learn more about the competition and their products, noticing what you like or don’t like about them, and how they rank in SEO;
  • create a unique point of difference for your information product so it will be more interesting, useful, and valuable than other similar products.

You can use a free service called Google Keywords to help you look at product keywords and phrases. This will help you learn about the competition, determine the best name for your product, and discover how many people are searching for this topic or related topics.

Be sure to use a strong keyword phrase is in the title of the information product. An interesting or creative name may seem compelling, but a straightforward keyword phrase will do more for you with helping readers find your product.

Step 4: Determine Your Creation Schedule

Be sure you proactively schedule time in week to work on your information product. Set a deadline, even a launch date, and announce it to readers to create a sense of urgency for yourself. Start working backward from your deadline, plotting on a calendar exactly how many hours per week you will spend working on the product. Outline the product content before you start writing.

Refine the outline, and then show it to your readers to get input. Once you have the outline, begin writing and developing the content of the information product. If you’d rather not write the content yourself, you can pay a freelancer to write it for you. You will make up the expense of this service when you begin selling the product.

Check out Elance to find hundreds of freelance writers. However, if you create video or podcasts, do these yourself, as your readers prefer to see your face and/or hear your voice. Remember, the work of launching an information product takes nearly as much time as creating it – between the design and packaging of the product, developing a sales page and marketing plan, finding affiliates, and promoting the product launch.

So consider setting two deadlines, one for completing the content and one for packaging and promoting the final product.

Step 5: Ask for Feedback

When the information product is completed, ask for input from a few readers and even other bloggers before you design and package it. Offer the rough draft to 5-10 readers at a discounted price in return for their feedback and testimonials – and with a promise to give them the final version once it’s completed. You can also ask a few bloggers to review the rough draft with a promise that they can be an affiliate at a slightly higher commission rate.

Ask them for testimonials as well to use for promoting the product. Once you have all of this feedback, make any necessary changes or corrections. At this point, you have should have a product that your readers can’t resist.

3 Ways To Market Your Information Products On Your Own Website

If you are an online marketer, then one of the things that you have are your own information products. Having your own products gives you some sense of credibility. Starting out, you probably won’t have many affiliates promoting your products so you have to do a lot of the marketing yourself. Now, there are paid and free ways to market your product. If you have a website, then you want to take advantage of marketing your products there. This article will teach you 3 ways you can market your information products on your own website: blog posts, product page and the sidebar.

Using Blog Posts

Your website should definitely include a blog and you can create blog posts that market your information products. Your blog post should provide relevant information pertaining to your topic. You can offer your information product as a solution to the problem. You need to ensure that your blog post is not just a pitch fest but that it actually includes useful information.

Using a Product Page

Sometimes people are aware of your website or blog and visit often to get useful information. However, you may not include information about your information products on your website. I have a blog but I don’t include information about my products on my site. It was suggested by my mentor that I include a product page on my website. This is very easy to do. You create a new page that you include in your menu. I suggest that you display a picture and a short description about the product. Include a more information link that takes them to the sales page for the product. You may also want to link the picture of the product to the sales page.

Using Your Sidebar

The last way you can advertise your information products is to create a sidebar widget that links to the sales page. If you promote affiliate products, then you may have been given pre-made widgets that you can use to advertise the product. You can create these same type of widgets for your own products. Instead of advertising other people’s products, you advertise your own. You can even learn how to do this yourself so you don’t have to wait for a Graphics Artist.

So as you can see, there are many free ways that you can advertise your own information products right on your own website.

10 Reasons to Create Information Products and What You Need to Know Before You Begin

If you are a coach, consultant or other entrepreneur, sooner or later you will start thinking about creating information products. You may feel excited and a bit scared at the same time. The little critic in your head may whisper that you don’t have much to say, or that you don’t know how to do it, or you are not comfortable with technology, or internet marketing, or whatever the current magnet for your fear is. You are not alone here. After all, you may not have had a chance to study adult learning theory, instructional design or curriculum development, so you are not exactly sure how to go about designing your first e-course. And that’s OK because the good thing is that we all can learn and enlist help of specialists when needed.

To have an impact, learning needs to be personal, so go ahead and ask the question “What’s in it for me?” Becoming clear on your personal motivation for creating an information product is a good place to start because your motivation will influence many aspects of your project. So, why do people create information products? Here are some common reasons and questions to consider as you plan your project:

Reason 1: Creating passive income streams.
Once you’ve created a product, and it sells, you receive a continuous stream of revenue from it without putting extra time into the product itself. When you coach, for example, you sell your time, and you better be there for your coaching session. An information product, on the other hand, can sell even when you are taking a vacation on a remote island.

Questions to ponder:

  1. What do you need to learn about marketing and sales to ensure that your information product sells?
  2. How are you going to research your market to determine its needs and the demand for your product?

Reason 2: Building credibility.
It’s no secret that there is already a lot of information out there. People often feel information overload. So, how does it help you? Aren’t you just creating more information? Not if your information product solves a problem for people in a systemic, easy-to follow way. People don’t have time for research, and the job of an expert – you – is to wash the information sand for a few golden nuggets. You then make a jewelry piece out of the gold that you client can actually use. The credibility comes from being able to repackage information into valuable solutions for your clients.

Questions to ponder:

  1. How do you want others to see you?
  2. What are your own development points to bridge the gap between now and where you want to be?
  3. What should you be learning now?
  4. Who are established experts in your field?
  5. How can teaming up with others enhance your own authority?

Reason 3: Establishing affiliate programs and other joint ventures.
Information products offer a way to harness the power of your internet connections and relationships. They are tangible, which means that they can be sold, gifted, won as a prize in a variety of contexts by different internet entities. In a way, you can speak from multiple podiums at the same time and extend the reach of your message through your information products.

Questions to ponder:

  1. What partnerships would you like to develop?
  2. What criteria will you use to filter potential business relationships?
  3. What products and services are complimentary to yours and can strengthen your position in your niche market but don’t compete with your offerings?

Reason 4: Putting a part of your business on auto-pilot.
Isn’t it nice to be able to step away from your business and be assured that it is still running smoothly? When you put systems in place to build your list, have a consistent method of communicating with your prospects, market and sell your products, you can have more time to spend with your family and friends, pursue hobbies and whatever else your heart desires.

Questions to ponder:

  1. What systems can you implement in your business to make everything run consistently and automatically?
  2. What can you outsource so that you could work from your strengths?

Reason 5: Offering lower-priced alternatives to individual consulting or coaching.
It’s beneficial to have several information products that range from low-priced to high-priced because they give your prospects more options. People can choose to sample your work with a no-cost or low-cost product, and if they feel confident in your services, they may eventually upgrade to higher-priced options.

Questions to ponder:

  1. What no-cost or low-cost options can you offer to your clients and prospects?
  2. What are your high-priced offerings?

Reason 6: Expanding your list of clients.
People vary in their learning styles and preferences for learning solutions. A client with a dominant linguistic intelligence may enjoy an e-book, while somebody with a strong musical intelligence will prefer a set of CDs or mp3 downloads. Once again, the more options you have, the more people you will be able to attract and accommodate.

Questions to ponder:

  1. Who is your ideal client?
  2. What do they want from your services and products?
  3. How can you make your offering more attractive to your ideal client niche?

Reason 7: Laying the foundation for the future growth of your expert services.
The ideas you develop for one information product can be reused, improved, and repackaged for other information products. It is a process of continuous improvement and growth for you and your clients who are able to stay with you and continue to benefit from your growing expertise.

Questions to ponder:

  1. How can you repackage what you have already created?
  2. How can you use your clients’ feedback to improve and diversify your products?

Reason 8: Growing professionally and building your own expertise.
Creating information products is also an opportunity for you to grow professionally as a coach or consultant. You need to do your research, keep current with your niche trends, develop clarity and precision in your own thinking and communicating, all of which will keep you focused and engaged.

Questions to ponder:

  1. What do you want to learn next?
  2. What systems and tools do you have in place to stay current on important information?
  3. What do you do to grow professionally?
  4. How can you apply what you are learning to your work on information products?

Reason 9: Expressing yourself creatively.
In order to design quality information product that engage your clients and have the potential of transforming their lives, you need to let your own creativity flourish. You want to present the same idea in different ways and engage multiple intelligences in order to accommodate the needs of various learners. You want to make it fun and memorable so that people keep referring back to your product and tell others about it. Get inspired!

  1. What can you do to feed your creativity?
  2. How can you capture your creative ideas without judging them?
  3. Who would you like to invite for a creative brainstorming?

Reason 10: Sharing your knowledge and skills for impact.
You have an important message to communicate, a unique way to help people, a valuable perspective or experience to share with others. Your information products can reach lots of people all over the world, magnifying your impact.

Questions to ponder:

  1. What is your key message and how is it reflected in the products you are creating?
  2. Who is your target audience?
  3. What are the best ways to reach your audience?

Information Product Ideas

Are you struggling to come up with information product ideas? Here are some ideas that you can to create your own information products.

Step By Step Guides

Write a step by step guide on how to do something. Lots of people are looking for this type of information because they want something that they can easily follow.

Examples are:

Step By Step Guide On How To Bake The Perfect Victoria Sponge.

Easy To Follow Guide On Building Your Own Rabbit Hutch

Home Study Courses

Sometimes people are looking for something more indepth or advanced that they can go through in their own time at home. Perhaps they are working on a longer term project.

Creating a complete home study course will enable someone to go from A to Z so that they can complete the thing they want to.

Live Training Programs

There are always people who want to learn something live. It enables them to ask questions as they are learning. Producing a live training program on how to do or achieve something is another great type of information product because you are able to sell it more than once!

You can sell it as a live course and then record it and sell it later on as a recorded course.

Weekly Programs

Another way to sell information is to compile a number of lessons and send them out on a regular basis. It could be weekly or fortnightly or monthly.

You could create a membership site so that the lessons only become available after a set period of time.

Having this type of information product enables you to generate a recurring income.

Coaching Programs

People might be able to get the information they need but often there are those who want the feedback and accountability that comes with being in a coaching program.

The only difference with a coaching program is that your clients will have some way of communicating directly with you. The information that you provide can be exactly the same as any of your other products.

Various Formats

You can also use various formats for your information products – such as video, audio or written format. You can use a combination of all 3 in any one information product.

Don’t forget that you can also create a physical version of your information product such as turning an ebook into a physical book or a video series as a DVD that can be shipped out.