Your Quick Guide to Creating and Selling Information Products

Putting up a business that creates and sells information products is not easy. You will need to consider all the aspects of your product from data collection to sales and management.

This article will serve as your guide as you walk you through all the essential processes of creating and selling these products. It will be helpful for you especially if you are doing things from scratch.

Classifying Your Information Product

The first decision that you have to make is to determine the type of product that you want to produce. There are various types of information products. Here is a list of the most popular information products available today. Just select one that would best suit your style or preference. You should also consider your funds and resources when deciding.

  1. E-books
  2. Video Trainings
  3. Audio Trainings
  4. Membership Sites
  5. Live Trainings
  6. CD and DVD Packages
  7. Software

Increasing the Value of Your Information Product

The most essential aspect of your information product is its value to your clients or prospective customers. Your information product should meet the needs, requirements and desires of your target market. It should also be relevant and timely so that you can ensure long-term profits.

Here are ways on how you can increase the value of your information product. In your research, ask questions on how people would feel about your product. You can also inquire about the likely price they would pay for the product and the possible expectations that customers would draw upon purchase.

  1. Forum Research – Forums are niche-oriented. This means that you will likely obtain information and opinions from people belonging to your target niche.
  2. Social Media Research – Using social media, your research results would be diverse. However, you can use it especially if your target market is into social networking and online media.
  3. Market Research – Doing this research would be the most effective for you. It is focused on your specific target market and it is asks detailed questions related to your product.
  4. Survey Lists – Doing surveys works similar to market research. Online businesses today prefer to use this service since the information is easier to obtain with the help of a third-party surveyor.

Selecting Methods and Resources

Developing information products can be taxing especially if you do not have a systematic technique or method when organizing and collecting your information. Here are some of the common ways that you may want to use if you still do not have one in mind.

  1. Organize information using the Brain Dump Technique. – This way works well especially if you already have knowledge on the topic. To make the process easier, you may have to rely on mind-mapping applications like Mindmanager or Freemind.
  2. Hire or interview an expert or authority on the topic discussed. – Sometimes, the best resource is an expert or authority on the topic. Set up an interview with them to collect reliable information.
  3. Discuss own knowledge on the subject matter. – This is the easiest method is you are an expert or an authority on the topic yourself.
  4. Hire a ghostwriter who will write for you. – Most ghostwriters would do their own research. This will lessen your tasks on information gathering.

Selling Information Products on eBay

eBay is the best place to sell or buy almost everything from cosmetics to even cars. It has become a great venue of sales for people who are starting a new business or want to market their creations to a huge number of customers.

eBay has emerged as one of the best ways to sell information products on the internet. Information products are the eBooks which educate readers on various topics. Even though, traditionally, the purpose of obtaining information was served through books and informative manuals, but these days, eBooks are serving this purpose efficiently. People get attracted towards information products because they are highly convenient.

We can simply purchase them online and download them on any device of our choice. There is no need to go to a book shop or store the bulky books in the home. These digital files can sit in our computer for as long as we like.

This is the main reason behind information products’ popularity. If you have any information products that you need to sell, then eBay can be a great place to do that. This easy to use and cheap website can give a lot of exposure to your products and ensure that they reach the people who are in search of that type of information. You don’t need a publisher or printer to sell your information products. You can simply email the eBook to your customers.

But just like any other market, there is a lot of competition at eBay too. Hundreds of sellers pitch in their products at the same time and try to grab customers’ attention. Therefore, just putting up the information product on sale won’t get you enough customers. You will have to make sure that your products and marketing strategy is of the highest quality. Your first step should be to ensure quality of your information products.

How to create an information product that sells?

The golden rule of selling an information product is to choose a topic of great human importance. Choose a topic to provide information which is related to everybody’s daily life. You can also choose industry specific niche subjects, but in those also, choose a subject of general importance. For example, you can choose to provide information on a particular computer software, but talk about software that is used by a large number of people in the world. This will ensure that a large number of people will purchase your product.

But just a good topic is not enough. The information provided in the information products is of greater importance. It should not only be accurate, but should also have an USP. It should tell something to readers that no other venue or book does.

Also, try not to preach, but talk. Nobody likes to read something that looks like a class lesson. Write the information in an interesting manner and try not to explain each and everything in your information product. Ensure that you don’t go off track while trying to explain trivial things which are of no significance to the readers.

Provide information, not puzzles. The information in your eBook or manual should be straightforward and easy to understand. People will buy it to make their life easier and should not have to spend hours in deciphering what you are trying to tell them. And please, spare the industry jargon and avoid technical terms as much as you can.

Once you think that your product is ready, give it a final touch (you can consider hiring a professional to edit and proofread it). Your information product is now ready to go to the shop.
Start selling on eBay!

I am not going to bore you by telling you how to put up the products on sale on eBay. I am sure you already know this and even if you don’t, you are smart enough to figure it out. What we are going to tell you is how to ensure that more and more people see your information products and how to convince them to buy them.

i. Create an interesting product description – People give a lot of attention on product descriptions while buying a product on eBay. Especially, when it comes to information products, they want to know what it is about before buying it. So, write an interesting product description in which gives all the details of the product.

ii. Provide Answers – eBay allows the customers to ask sellers (you) questions about the products before they are buying. Make sure that you answer these questions as soon as possible. In order to close a deal, you will have to assure the customer that you are an involved and interested seller. Otherwise, they will go on and buy some other product.

iii. Ensure Positive Feedback – Most buyers put a lot of emphasis on the feedback score of the sellers while buying the products. Therefore, try to get as many positive feedbacks as you can. Deliver the product on time, be in touch with the buyers and be fair and honest in product description. These steps will ensure good feedback from your customers.

iv. Reasonable Pricing – You may have to compromise on the pricing of your information products at earlier stages of selling. Once you create a reputation for yourself and have gathered enough positive feedback from the customers, you can increase the price. But even then, be reasonable at pricing your products as you don’t want to lose customers because they can’t afford you.

v. Provide Easy Payment Method – eBay allows its customers to pay through pay pal, credit or debit card, bank transfer, checks, demand drafts etc. Provide all these choices to your customers, so that they can purchase your products immediately.

If you will take care of all these things, then there is nothing that can stop your information products from being a super hit. Just keep faith in yourself and don’t get disheartened if you get slow response at first. If you have a good product, then it will defin

Information Products – What Are They?

What is an information product?

Well, at risk of stating the obvious, it is a product that provides information. It provides information that people are willing to pay for.

Who is willing to pay for information?

Before I answer that, let me explore another question. What are people doing when they go online?

Apart from accessing social media sites to communicate and interact with other people, visiting news sites and online entertainment sites, all of which are becoming more and more significant, they are mostly looking for information.

More specifically, what they are looking for can simplistically take one or more of the following three forms:

1) They want an answer to a question.

2) They need to solve a problem.

3) They want to know how to do something.

Most of the information they want can be obtained for free, simply by entering their question into a search box or even more simply by typing the question into their browser and a click on one of the list of many results, which will invariably answer their question without the need to proceed further.

Some questions may involve digging a little deeper by doing a little research on the Internet. However, more complex information can be harder to find, if at all, requiring significantly more time and effort.

This is where an information product comes into play. For a few dollars, they can have the information they are looking for without all that time and effort.

What does the information product look like?

The product providing the information can be presented in a number of different formats, such as:

1) A simple pdf file for reading online or printing out.

2) An eBook for reading online, printing out or downloading to a tablet.

3) As an audio file for listening to online or downloading to a CD or MP3 player.

4) As a video for watching online or downloading to a suitable media player or tablet.

In many cases, the product is provided in a combination of these formats.

Another format becoming increasingly popular among product developers is a membership site. When someone buys the product, they automatically become a private member and can access the product on site in the many different formats previously described.

The membership format, particularly popular with coaching/ mentoring programs (which are just another form of information product), can extend to private forums and Facebook groups allowing members to interact with each other and at the same time providing a convenient support platform.

Create Information Products – How to Create a Profitable Business Using Ghostwriters

Create information products to solve people’s problems is one of the most profitable and easiest online business to be in. It’s much cheaper than setting up a traditional brick and mortar business. A digital information product doesn’t need you to keep an inventory and you profit the full 100% for every product you sell. Here’s a business plan of how to start this business.

1. What Information Products To Sell?

The best type of information products to sell is ebooks, where the content is delivered in a PDF format. However, instead of creating information products to sell in different niches, you need to focus on one niche. Make this decision on what niche you want to focus on before proceeding further.

For example, in the self-help niche, you can create information products on public speaking, self confidence, anxiety, anger control, build better relationships etc…

2. Getting Ideas

Since this is a business you’re running, you need to be serious. You need to study the niche and become an expert. Go to fourms and understand what problems people have. Read magazines and see what topics are related to your niche. Read newspapers and see what relates to your business.

If you do this, you will should have no problem coming up with ideas on what information products to create. Make a list of ideas regularly and choose the best one to start working on when it’s time to create a new information product.

3. Create The Information Product

Your next step is to create your information product. If you haven’t written an eBook before, go and buy an eBook from your competitors and see how they layout the eBook and the content that’s inside.

Do some research online and write your own information product. Make it something you’re proud to sell. Start off by writing your own information product first. You can hire a ghostwriter to do this task for you later on when you see how the business works.

Alternatively, hire a ghostwriter right away if you absolutely hate writing or you don’t have the time for it.

4. Packaging

This is what makes your information product sell. People will want to buy your product if the packaging is good. This means the design of the website needs to look professional and your sales copy needs to be convincing.

If you have no experience in writing sales copy and if you are not good at creating graphics, get them outsourced. This is a must!

As I said, it is the packaging that will make prospects buy from you. Some ghostwriters are experienced in creating information products online. Try to find one that will deliver a complete service including the sales letter and website design as well as ghostwriting the ebook.

5. Getting Traffic

Once your product is ready, it is time to drive traffic to it. Here are 3 ways how you can drive traffic to your website to test the response.

1. Write articles

Write about 10 good articles on your niche that is related to your information product. Again, if you don’t like writing, you can outsource this to your ghostwriter. Submit these articles to article directories and ezines.

The articles will get you backlinks to rank your website higher in the search engines and get visitor to your website. Articles are excellent in increasing your exposure.

2. Blog and Forum Commenting

Make a list of blogs and forums which have good traffic and are related to your niche. Take time to comment on them regularly with a link to your website.

Offer valuable advice and don’t advertise your information product otherwise people will think you’re a spammer. Just have a link to your website. This will enable you to “steal” some of the traffic from other websites.

3. Pay Per Click

Use pay per click advertising such as Google AdWords, Yahoo and MSN. Create some ads and drive traffic to your website. Monitor how well your information product sells.

6. Create an Affiliate Program

Create an affiliate program for your information product either by submitting it to Clickbank or use PayDotCom. Let people know they can promote your information product for commissions of 50% or more.

7. Collect Your Contacts

Always collect email addresses with everyone who comes in contact with you – Your visitors, your affiliates and your customers.

8. Repeat

Now you can just repeat the whole process with a new information product that focuses on the same niche.

However, once you’ve created the information product, you can email to the list which you have. The prospects and customers may buy this product from you if the previous one was good. Affiliates will want to promote your new product since they will earn more commissions.

The more information products you create, the bigger your 3 lists will get. After several information products you may have several thousand people on your list. Sending an email to them about your new product could produce thousands of dollars without doing any promotion of your own.

Following the business model above, if you sold an information product for $37 and 1,000 members of your list bought from you, that’s $37,000 in sales instantly. Don’t forget that your product will continue to sell as long as your website is there. The critical success factor is the professional ghostwriter you hired to create your information products.