Packaging Your Own Information Product

What is an information product?

An information product is anything that provided useful, usable and needed information usually arranged in simple, logical, easy-to-follow easy-to-understand manner. Let us assume you have a passion for something say, sewing or cooking, or you have a hobby or pastime-say, maintain climbing, hunting or playing musical instrument, or you have a field of interest – say, journalism, law or medicine – then you can create an information product. Create any product no matter how small the profit margin is.

You can use a step-by-step method. to create your information product. This method describes your information product in detail.

Why Should You Create an Information Product?

There are two major reasons why you must create an information product

  • Information is a hot product! – It is in your best interest to market information products such as books, manual, special reports, audiotapes, and e-books
  • It is easy to charge money for knowledge that will make life easier or more comfortable for others

Lots of people will readily part with their hard earn income for information that will bring them lasting comfort.

In creating an information product, you must concentrate on the major issues, not on minor issues.

Avoid worries over little things. Information product can be packaged in form of infomercial. Infomercial is a TV advert, which does not take up to 20 minutes to sell the product. It has to do with before and after effect of using a particular product. One can also package Hard to find information product in Newsletter, either in hard copy version, or electronically in website.

Writing an information product should not scare you. An information product is simply a collection of instructions on how to do something. It is fairly simple to write and package. You just start getting down everything you can think of on how to do a specific skill.

Make sure all your notes are in one place and pretty soon you’ll have enough information to package other in book format, Audiotape, CD-Rom or manual.

The main thing is to simply start recording either on paper or on tape every tip you can think of that someone would need to know to be able to do the skill you are trying to teach.

Audio Tape

If you are packaging your info product on audio tape, you will be please to know that the spoken voice is the easiest thing to record. You don’t have to go to a studio and you don’t have to add music. You can record your info product using a small portable tape recorder. You can also record and edit your voice easily with your home computer.

Compact Disc (CD-ROM)

It is pretty easy to make informational product on Compact Disc as long as you have a Compact Disc burner. A Compact Disc burner is simply a Compact Disc player that also has the capacity to record. You can make lots of money from Compact Disc products cost of production can be as low as Two hundred and fifty Naira ($2), which can then be sold for as high as Twenty Thousand Naira($170). It is very essential that you get a Compact Disc burner. To produce the Compact Disc’s you got to have software that interfaces with the Compact Disc burner. You drag the file you want on the Compact Disc from one window to the burn window and hit “Create CD” A wizard pops up that leads you through the process and in a few minutes your CD is ready.

Manuals

Information products can also be packaged into manuals. It is similar to a user Guide/manual, that illustrate how a particular appliance or product functions

A manual simply illustrates the procedure, the method and steps used to accomplish a particular task. One can package a manual on production of cosmetics, food and Chemical products. There are Thousands of untapped information yearning to be exploited and convert to raw cash. Manuals are normally produced using Microsoft Office Word.

Video Compact Disc

There is a popular adage that says, “seeing is believing” there is power in sight or vision. When people see what you are offering or talking about concerning a particular product, they tend to not only believe, but also accept the product. All one needs in producing a good info product on video, is a fairly good digital video camera. Duplicating the info product on video is fairly cheap and easy. Having gone through the various medium through which information products can be packaged, one is now left with the choice of selecting the best medium in packaging one’s product. One powerful truth each information marketer must take note of however is that packaging sells more than the product

Learn the Secrets of Creating Wildly Profitable Advice and Information Products

1. First of all I want you to understand what exactly does the Term Advice and Information product mean?

The Term Information Product means an electronically deliverable, knowledge-based product. There is a huge variety of Informational Products like E-books, Reports, E-zines, Newsletters, Audio Programs, Courses & other Tutorial files.

2. Why are Information products such a great business opportunity online?

The Answer is simple: It’s the ultimate way to make money online:

Basically you can take what You have, know and like and turn it into Money selling advice and information. You can start it without having Money. Yes, You can create them with little or no investment at all. (You only need pay for a domain name and a webhost. But You can make a high quality product for free.) You can create your products from Home sitting in front of your computer in your free time. You can start your business without Risk. The only thing you can lose is your time you spent creating your products. You can test the market without investigating a lot of money.

There is a very high profit potential in Advice products: You can create and sell an E-book all by yourself. What’s even more persuasive that you can completely forget about production costs, inventory costs and shipping costs as well (as it’s delivered electronically). A huge advantage of Information product is that the time-lapse between purchase and delivery is absolutely negligible. (Simply because it is delivered electronically)

3. Step-by-step Tutorial for creating your own Advice or Information Product:

1. Make a Detailed Market Research (learn more in the 1st part of the Series) and Find Demand on the Market. Don’t lose your time creating products that people are not interested in. You cannot convince your Prospects that they need your product- search for Products with proven Interest in Your Niche.

2. Define the End Results you want and make a Brainstorming about the different options you have to reach your Goal. Decide what kind of Strategies you want to use. Find out what products sell the best in your Market before starting to create them.

3. Run a trademark check on nameprotect.com before Choosing a Name and Logo for Your Product. Avoid Legal Issues and losing your product because of Trademark Violation.

4. Create a Small version of what you want to sell (an E-book or Audio Tutorial for instance) and test it. Make a PPC campaign and Give it out for Free. Don’t work on your product until you get Proven Numbers that there is a Demand on it on the Market. Check out your competitors Products to learn from their Mistakes and Profit from their Successes. Spy for the Topics they unlock, the product types that sell the best…

5. After defining the Winner combination it’s time to turn your Knowledge into an attractive, easy-to-understand product and turn it into money. Don’t start to write your e-book right after choosing a Topic (people who make this mistake often burn out and never finish their product). Make a Plan at First and define the End Result you want to achieve. Making a Brainstorming with your Partners or Team Members focusing on the Results will shift your Creativity and lead for better Results.

You can also Spy on your Competitors and Make a Market Research but forget about copying from existing products. Find out the Current Needs of your Prospects and Find the Solutions for them. Focus on creating something New and Maximize it’s added Value. (If you don’t know much about your market, you can simply hire and Expert to create your info product on guru.com,or make an interview on freeconference.com and transcript it. You can maximize the quality of your product if you decide to make the Expert involved in the project – hihgly motivated people are having better results and if you offer people to share your income the become really motivated…)

6. Electronically delivered products have the disadvantage that people don’t receive a physical item after buying it – just a file on their hard drive. Most of the people go shopping because it makes them feel happy. Creating an outstanding Design you can reduce this weakness. Spending some money on getting a professional logo and a powerful cover image will position your product in head of your competitor’s.

7. Don’t forget about the optimal Pricing of your Product – Information products are usually not expensive most of them cost $20 or less but Pricing is a good way to increase the perceived value of your products and position yourself in head of your competitors. Avoid the mistake of pricing your product too low because production cost is zero. Price it according to the benefits it provides.

8. To get your customers come back again and again add more content and Repeat your Successful Campaign

9. Sell Your Products: give away Free Tutorials before you try to sell anything. It shows that you are confident about the value of your product and providing Immediate results for free you can build Trust in your prospects and they will come back later to you wanting to buy more information

10. Provide Testimonials for instant credibility: Publish the achievements that your Clients had (the new FTC rules has changed the routine but you can still Add testimonials to your website if you can show measurable results)

11. Adding a Money-back guarantee you can avoid charge-backs and negative comments and you make feel your prospects more comfortable about getting their money back if they are unsatisfied and want a refund.

12. Write a Powerful Sales Copy or outsource it for a professional. Focus on the Benefits and simply tell them how this information product will enhance their lives and solve their problems. Speak one-to-one.

Now before you even start to Create Your Information Product – I want to give you some advanced Techniques to Shift Your Mindset. I want to share with you the the 10 steps I learned from Eben Pagan- Internet Marketing Guru who is coaching the most Successful Self-Made Entrepreneurs – and Helped me to Change my Unconscious Programming:

1st Step: Shift your Mindset From Expert to Marketer. Most of the Experts who realize that they know more about a topic than average people don’t want to make the Marketing. They are thinking about Marketers like second class citizens. The Fact is that it’s more important online how to be an Expert in Marketing. When you know the Market and you are interested in publishing Information products you can easily find the Information you need to create an outstanding product or you can simply hire an Expert to create it. Shift Your Mindset from being an Expert to be a Marketer. When You manage to become an Expert and a Marketer you are going to be even more effective. Most of the self-made millionaires online trained themselves to become a Marketer and not “just” an Expert in their field.

2nd Step: Shifting your Mindset from being an Employee to an Entrepreneur changes the way you think about Values. Employees have an unconscious program that determines the way they are approaching the world-they typically think this way: I show up for work in a given period of time I do my job and I deserve to get money in return. There is no problem with this belief system unless you want to become a successful entrepreneur and want your income go up very quickly. Now that you are reading this post I guess You decided to increase Your income- let’s have a look on the mindset of the most Successful Entrepreneurs: basically they are more interested in creating new things, creating more value and solving problems and getting results than just putting their time and energy in work. When you are creating your information product forget about copying other products and websites. Search for new solutions. Focus on Creating a massive amount of Value for your Market. And then after solving the problems of your Market you can expect the money you were waiting for. Give First and Get after.

3rd Step: Focus on becoming a Driver not just a Doer. Shift Your Mindset of Work to the Mindset of Results. The difference between a Doer and a Driver is that Doers are just thinking on themselves like someone who is doing the work while a driver takes the responsibility for delivering the Results. A Driver is a Leader. Stop seeing yourself like someone who is making things and become someone who delivers the Results. The only way to reach this level is forgetting about the small details and focusing on the Results. It’s very important to Leverage this Mindset shift before starting to create your Tutorial Product. The reason why most of the people fail to finish an e-book is that they decide to make an e-book and immediately sit down in front of their computer, open up a word document and start to type…yes, they burn out quickly without seeing the end results in front of them. Drivers on the other site make a brainstorming before even starting their e-book and collect all the details and ideas including the different ways they can use to reach the specified End Result.

It’s a very simple idea: most of the People identify themselves with the work that they do. Those people almost feel themselves guilty if something seems to be too easy. Of course it is good and necessary to work hard especially if your love your job. But if you focus too much on the work you zoom to the details instead of the end results. Start to Think Big.

4th Step: Use the Mindset – Everything is a Test. A mistake that most of the people do is that they find their Niche and then spend a way to much time and money to create the product without testing it. Then after months spent on making the product they realize that there is no interest on the market in buying their product. Well, that’s definitely a problem that can be avoided. Create a small version of what you want to sell (and E-book for instance) and test it. Make a PPC campaign and check out the concurrent products as well. As I told in the 1st part of the Series get proven numbers before you even start to create your product.

5th Step: “Cat your Losers short and let your Winners run.” This is actually a term Stock marketers use but it very relevant in the Information Product Market as well. The reason why most of the Stock marketers lose their money is that they hold on their stocks even if they are going down. They hold on their Losers instead of let their run. Or in the other case when their stock starts to go up they quickly sell it for the profit because it might going down. They cut their winners short. Now what does it mean in our Market?

When you are testing your Advice Marketing Product cut your losers short. Don’t spend too much time trying to make something work that doesn’t. Find something else that works. Or in the other hand let your winners run. If something works don’t go on to something else until you didn’t maximize your Results from it.

6th Step: Never give more than a 20% Probability that something New will make money. Most of the Products that you will test won’t work. This is true. You will fail at first. But the good news is that everyone does and just a few people are determined to test, test and test until they find their Niche. Success is one step beyond the greatest failure you had. Most people don’t reach the highest levels because they give up. So if you never give up and you keep testing you are going to find something that works and it will give you a huge advantage over the competition.

7th Step: Create products for your prospects and not for yourself. Most of the Experts are creating products for Experts and not for people who don’t know anything about the topic. When you are creating products focus on creating them for people who don’t have the level of knowledge you own. Remember the time when you first learned about the Topic and think about ways that could have been made your job a lot easier. Simplify it and Communicate in a simple understandable language. Write and speak one-to-one with your Reader, show him or her how to get the Results step-by-step. Remember that your audience is Regular People: Don’t forget about that your readers are average people- with negative emotions, with debt, a law self esteem. Not everyone is satisfied with his Life-with his job, family, relationships, finances…. Write for regular people and not for yourself

8th Step: Learn to Connect on Fear and Problems. What turns out is that Fear and Problems are better Motivators in most of the cases than desires. People pay more and act faster to get out from a negative situation. Your prospect probably has some frustrations. If you can connect them on this level telling them that you understand their fears and you can help them to solve them they are more willing to listen to your techniques and you can

9th Step: Build Trust with Techniques and build Relationships with Results. If you want to make money selling Advices you shouldn’t forget about that people don’t know anything about you. Most of the people write Information Products starting with an Introduction telling why people should listen to them without even knowing them. Are you wondering why they don’t want to give their money for an alien? Having an Information Product business you need to accept the fact that people are not really caring about you. They are interested in the Results they want which means they want the techniques that can help them to solve their problems. Give people immediate results first before even asking for anything in return and they are going to like you and trust you more. Use the Free Line- give out a Free E-book, Audio Tutorial or Teleseminar and give immediate results for people and they are willing to give more money for you as well. At the End you are going to make more money on the Back End.

10th Step: Focus your message as narrowly as you can but still talking directly to the most of the people. Forget about Magical Products that are solving every problem and Focus on one Thing, one Segment that Affects lots of people. Keep in Mind that People don’t pay you Money for what You want. People only pay Money for What they want. You won’t make money if you create a product that you think can be interesting for people.

In the Next Post I’m going to show You how to: Generate Traffic to your Website (you can have the best product on Earth, if no one knows about it, it’s nothing) How to increase your Conversion (how many people buy something from your side-what to do: copy writing, video, presentation)

6 Ways Digital Information Products Can Boost Your Online Business

Digital information products are items that your customers, subscribers, readers or website visitors can download directly to their computer.

People use the internet to find information and a lot of information is provided for free. But all the information on the internet is not 100% correct and can take a lot of time to find. Your digital information products, such as e-books, reports, videos etc, provide your customers with what they want in an organized format from a reliable source that they can trust.

If your business needs a boost, digital information products can raise your level of visibility and your level of expertise of your specific niche market. Here are 6 ways to use them.

1. List Building

List building is an important part of every online business, but to get somebody on your list you often have to give something away, particularly if you’re new in the business. Produce a special report or a small e-book and offer it free in exchange for subscribing to your list.

2. Upsells

Whilst you are making use of that free e-book to build a list for your business, you can link it to a range of products that can be sold. For instance, when your new subscriber enters their information on the opt-in page, you can redirect them to a page where they can purchase an e-course which is related to the e-book.

3. Sell For Profit

One of the benefits when you sell digital products online is that they can work on autopilot for your business. You don’t require postage stamps or boxes for delivery and your profits can be increased significantly because you only have to produce it once and you can sell it again and again.

4. Lead Generation

Offer free digital products as prizes in contests on your social media sites. Make sure to indicate the price these products would usually sell for so people know that they are getting a deal. Also, make it easy for people to share the contest with others.

5. Newsletters

People like to get things for free provided that it provides value. Send out a monthly newsletter to your list with a link to a free video or audio on a topic that will interest them. They can then receive information and another link to other products that you’re selling.

6. Improve Visibility

Don’t exclude other businesses in your marketing communications. Get to know other business owners at conferences or seminars. Get involved in online interactions and provide free access to some of your digital information products in the spirit of sharing and good faith.

Selling Information Products – Why You Could Profit Big

The information marketing business is an excellent business to be in. Your costs are low, you don’t have to house any inventory, and you can “print on demand”. This is especially true on the internet – where people sell things called “ebooks” and have them immediately delivered and download after someone purchases.

What is an “ebook”? An ebook stands for “electronic book”, and it’s a book that can be downloaded and read on your computer. Many people are having tremendous success with their ebooks online, and some are even making 6-figures a year selling them… all on complete autopilot. All they really have to do is check their email, see sales, process any refunds, run more ads, then relax for the rest of the day. All of this takes no more than 20 minutes to do.

Now if you’re wondering what an “information product” is, well let me explain it to you. An information product is a product that is full of instructional information. Common forms of these kinds of products are: books, articles, ebooks, CD’s, DVD’s, offline newsletters, magazines, and even membership sites.

As you can see from the examples above, the cost to produce and manufacture these kinds of products are very low. If you sell ebooks, there is no cost to produce and manufacture. You have unlimited inventory with ebooks, and the “product” is always left intact each and every time someone buys them.

These are some great examples when compared to other forms of businesses out there. Let’s take offline brick and mortar businesses for example. If you want to open your own restaurant, you’re going to have to take out a huge loan from the bank, hire and pay employees, hire a chef and sous chefs, take care of customers, interact and get to know customers, and much more. When selling information products, virtually all of these activities are diminished.

Now some people like to say that offline businesses make more money than online businesses. This isn’t true whatsoever. There are people online who are making millions of dollars online, while some brick and mortar businesses are LOSING $7,000+ a month, and haven’t paid themselves in 6 months. A lot of them are on the brink of closing down their business – and they have nothing to fall back on. It’s a sad reality, but true.

With an internet business, perhaps your most expensive cost will come from advertising. Product creation and fulfillment are small costs. If you sell a $300 information product, and it costs you $30 to create and fulfill it… you’ve just banked a nice $270. This is more than what some people make while working part time at the local pizza restaurant.

Information products are phenomenal, and it’s something that you will want to consider if you’re looking to start a business on the internet. Obviously learn more about it so that you can understand the ins and outs of it, but you should know that the marketing strategies are 1 of the only things that’s important. So keep this mind.

Good luck with selling information products online today.