Finding Best Selling Information Products to Sell Online

Discovering your niche is the first step toward finding the best-selling information products to sell online. I have identified 2 school thoughts. The first stands for promoting products related to your passions and interests.. The second school of thoughts consists to finding profitable and low competition niche opportunities.

The second step is knowing what people in your niche are really looking for. You must know their needs, their pains and their desires. Integrating the law of demand and supply in your online marketing strategy will also help you find the best products to promote in your niche. For example, let’s say that the demand is there – there are people who want to solve their problems in your specific niche and are looking for some specific information.

So now, you’ve to find the right and best-selling information products that can solve their problems or relieve their pains. But you must know the level of competition of your chosen product. In others words how many people are trying to sell the same product or any service related to your offer.

A simple research in Google, by typing the name of the product or even the name of your chosen keyword, will give you an idea about the level of competition. You can also use Google keyword planner to find low competition keywords relative to your chosen product. Let’s assume that we know that the demand of the product is high. If the competition is low, it means that you’ve found a best-selling information product to sell to your targeted audience.

Here is another trick you can use. If your Google search results come out with some ads on the right side of Google, it just means that there is money to spend on that niche. It gives you, at the same time, an idea of what others people are doing to promote the same product, opportunity or any service related to your chosen offer.

The next action you’ve to take, if you want to start making money selling your best-selling information products or others people products, is to learn how to promote your offers smartly and effectively. And getting the proper knowledge, tools and skills is the first step to creating a profitable and successful affiliate marketing business.

Remember that finding the best-selling information products to sell online is one thing. And increasing your online marketing skills will help you sell effectively and smartly your well-chosen products in the marketplace.

10 Expert Tips On Creating An Information Product

1. In order to create an information product that sells you need to identify a niche market to focus on.

Using Google, Amazon and eBay, look for products linked to your niche market and ensure there are plenty of books, information products, items and affiliates which demonstrates a market for the niche.

2. Register with forums and visit other blogs to see what people are talking about. Most people want information products for certain reasons. To relieve pain, to solve a problem and provide a solution.

3. Answer questions – by providing the answers and ensuring easy to follow instructions, your product will sell. Make sure you explain the benefits the reader cannot live without and offer a full, money-back guarantee and the option to keep the product even after refund. This way, the reader has nothing to lose.

4. Ensure you are knowledgeable about the niche and answer every question you can think of. Offer after-sales service and remain contactable, responding to buyers questions or concerns as soon as possible. Stay human even if your system is automated.

5. List the order and sections your information product will take such as: contents; history; information and solution solving; review and recap; referral to other products or your website. Continue to add further bullet points within each section to help pad out the information and again, repeat this process within each further created bullet point. This will continue to add content to your document.

6. Insert page breaks between each section and make sure spacing is at least one and a half or double to create plenty of white space and allow for clearer reading. Always use Arial as your font as this is more easily recognisable for document format converters when you convert from a word processed document to a PDF document. PDF documents are easier to upload and download as well as ensuring your information cannot be altered and amended when providing it in a common word processed format.

7. Provide your product in various formats including PDF, doc and if you can, audio and visual formats (YouTube). This ensures you reach a larger audience opening up your market potential and therefore increasing sales.

8. Create a landing page for your product and make sure this is clear, easy to follow and provides all details of the benefits of the product several times to further drum home to the reader the reason they cannot pass up such a good opportunity.

9. Include further information products as bonuses to add to the value for money from buying your product.

10. Offer different formats of payment including PayPal, credit card, instalments to suit all pockets and customer budgets.

By following these ten steps you will create a high quality, easily accessed information product and by ensuring you promote and quote you website and other products as part of the document, you remain a known constant presence throughout the ownership of the document.

How to Create An Information Product That Sells

At some point, you’ll want to provide a self-created information product on your blog. It might be a free product you use as a subscriber opt-in enticement, or you may be ready to create a product you sell. Eventually, you will want both types of products available on your blog. Is it imperative to have your own self-created information product to make money online?

Not at all. You can certainly sell other people’s products and make a good income. However, you can bring in a lot more money and have control over the creation and promotion of a product if you create it yourself.

You Own Product or Affiliate Products?

When you sell affiliate products, you earn only a percentage of income you generate. The product creator earns the remainder (usually a 50/50 commission split).

But if you sell your own products, you make 100% of any sales on your blog, as well as a percentage what your affiliates sell. There are lots of options with product creation — you can sell your own information product, your affiliates can also sell it for you, and you can add to that income by selling affiliate products. Creating your own eBooks, courses, guides, etc., gives you the option for multiple streams of income that can eventually become streams of passive income (meaning you don’t have to do anything except promote the product now and then).

Many new bloggers believe they lack the knowledge or ability to develop a product from scratch. That couldn’t be further from the truth. You have many skills that others don’t have — and you can share those skills and your knowledge about them with others who are eager for the information. It can be anything from parenting tips to building a birdhouse! It’s just a matter of finding out what your readers want, then learning how to create and design the information product, and present it to your customers in an appealing way.

You also need to carve out the time during your week to work on the product. Let’s look at the initial steps for planning and producing an information product to sell on your blog.

Step I: Deciding What to Create

The hardest part of creating a product is determining what to create. When trying to decide, keep these two things in mind:

Be passionate about your subject matter. This will make creating the information product so much easier and the final result even better.

With your information product, be sure to offer a solution to a problem, teach something readers want to know, or show them how to do something that will improve their lives.

Now consider your blog niche and topic categories. Begin brainstorming some possible product topics you think might interest your readers and that would work well as a product. Make notes about these ideas. If you can’t come up with something on your own, begin research other blogs in your niche and look at the information products they sell.

Begin to notice other information products on the net. And even though a product may be out there doesn’t mean you can’t create something similar. The Internet is teaming with people looking for valuable information.

Step 2: Get the Reader Involved

If you really want to know what kind of product your readers will find useful, ask them! Many bloggers overlook this step because they just want to get on with the process of creating the information product. They get inpatient. However, your readers’ feedback and opinions are vital to the success of your information product.

Here’s why:

1. They become invested in the information product since they participated in creating it.

2. By involving your readers, you can create exactly what they want without just guessing or hoping they’ll like it.

When you engage your readers in every step, from the topic, to the format (ebook, course, etc.), to the medium (written, video, audio, combination), to the content, you further commit your readers and foster their enthusiasm and interest.

Here are some tips on how to engage your readers:

Start a conversation with them. Hopefully you have an email service so that you can send out a broadcast email. With a smaller subscriber list, you can offer a “survey” within the email, to ask questions about the information product.

  • Advise your readers in the email about your product, and invite their input and ideas. They can select from ideas you present to them, and you can ask open-ended questions about possible topic ideas you may not have mentioned.
  • Find out the type of information product they prefer — a course, ebook, workbook, etc. and the medium they like – written, audio, video, or a combination.
  • Ask just a few questions so you don’t overwhelm them. If you need to find out more, survey them again as you work on the project, as you outline the content and need other answers from them.
  • If you have thousands of subscribers, consider using survey software to help you collect your responses like Survey Monkey or Survey Gizmo.

Step 3: Research Your Topic

When you have a good idea about the product topic, conduct some research to make sure you:

  • optimize SEO (search engine optimization) so your information product will be found on Google and other search engines;
  • learn more about the competition and their products, noticing what you like or don’t like about them, and how they rank in SEO;
  • create a unique point of difference for your information product so it will be more interesting, useful, and valuable than other similar products.

You can use a free service called Google Keywords to help you look at product keywords and phrases. This will help you learn about the competition, determine the best name for your product, and discover how many people are searching for this topic or related topics.

Be sure to use a strong keyword phrase is in the title of the information product. An interesting or creative name may seem compelling, but a straightforward keyword phrase will do more for you with helping readers find your product.

Step 4: Determine Your Creation Schedule

Be sure you proactively schedule time in week to work on your information product. Set a deadline, even a launch date, and announce it to readers to create a sense of urgency for yourself. Start working backward from your deadline, plotting on a calendar exactly how many hours per week you will spend working on the product. Outline the product content before you start writing.

Refine the outline, and then show it to your readers to get input. Once you have the outline, begin writing and developing the content of the information product. If you’d rather not write the content yourself, you can pay a freelancer to write it for you. You will make up the expense of this service when you begin selling the product.

Check out Elance to find hundreds of freelance writers. However, if you create video or podcasts, do these yourself, as your readers prefer to see your face and/or hear your voice. Remember, the work of launching an information product takes nearly as much time as creating it – between the design and packaging of the product, developing a sales page and marketing plan, finding affiliates, and promoting the product launch.

So consider setting two deadlines, one for completing the content and one for packaging and promoting the final product.

Step 5: Ask for Feedback

When the information product is completed, ask for input from a few readers and even other bloggers before you design and package it. Offer the rough draft to 5-10 readers at a discounted price in return for their feedback and testimonials – and with a promise to give them the final version once it’s completed. You can also ask a few bloggers to review the rough draft with a promise that they can be an affiliate at a slightly higher commission rate.

Ask them for testimonials as well to use for promoting the product. Once you have all of this feedback, make any necessary changes or corrections. At this point, you have should have a product that your readers can’t resist.

Digital Information Products – 3 Tests for Creating Products That Sell

Creating, marketing, and selling an information product online can be a daunting challenge, even for experienced eBook publishers. New product launches are always attended by a certain amount of risks and even veterans can take missteps that cost them dearly in time and money invested.

This article examines the process of creating a digital information product and presents some helpful tips that beginners can use to minimize the risks and maximize the potential of their new information products.

A lot of the how-to guides on creating information products tend to gloss over the idea generation stage. “Write what you know!” or “Write what you’re passionate about!” and other clich├ęs are the usual advice. If only it were that easy!

The truth is, the first thing you have to decide when creating a digital information product is the nature of your own motivation. Why are you writing this eBook or constructing this eCourse or teleseminar?

If your project is a “labor of love,” then by all means just write what you know and are passionate about. If you are developing a new product for your online business, however, this facile advice just doesn’t cut it.

Product development isn’t just creative activity; it demands consideration of the business factors that will mark your new information product as a success or failure – in the marketplace, if not in your own heart.

There are three basic tests you can use to judge the market potential of a new information product: the focus test, the practicality test, and the marketability test.

The Focus Test

You want your digital information product to be laser focused. The ideal subject for a commercial information product has been described as “narrow and deep.” You want the subject to highly focused, but you want a large audience of people who are very interested in this focused information.

Most how-to instructions on creating information products touch on this point, but I don’t think they emphasize the point enough. When you outline your information product (and if you aren’t outlining, start now!), ask yourself what the best part of your eBook will be. What part will be the most informative, the most popular, and the most fun to write?

Next, cut everything else out of your outline and write only the part you’ve selected. You’ve identified the real substance of your information product; focus in as tightly as possible on that substance and eliminate the rest. Emphasize the meat and trim away all the fat.

The Practicality Test

You do not want to be in the business of selling fiction or poetry or human interest stories on the internet. This might make a wonderful and fulfilling hobby, but it won’t make much of a business.

Instead, you want to be in the business of creating and selling practical information. You want to show people how to do things – things they don’t currently know how to do, but want to. Simply put, you want to be in the business of selling know-how.

This doesn’t necessarily mean that you have to scrap your favorite idea. Most topics can be refocused to pass the practicality test. Don’t write “How I Spent My Summer Vacation.” I’m sorry, but almost no one really cares. Write “How to Save a Small Fortune at Disneyland!” Don’t write “My Battle with Breast Cancer,” write “How to Live: One Woman’s Successful Battle with Breast Cancer.”

If you create a digital information product that passes these first two tests, focus and practicality, chances are very good that you’ll at least have a product with real sales potential.

The Marketability Test

A focused and practical information product is definitely on the right track. If you do a good job of telling your target audience about the product, it’s likely that the eBook will be at least a moderate success.

Really hitting one out of the park requires that you create a focused, practical product for exactly the right kind of customer: the desperate customer.

Digital information products are impulse buys. They’re generally written by unknown writers, published by individuals or unknown companies, and with production standards that are significantly lower than in the mainstream publishing industry. Despite this, they tend to be more expensive on a cost-per-page basis than most mainstream products that are sold in bookstores and newsstands.

The reason these products sell at all is a very simple one: A certain kind of customer wants a certain kind of information right now! The customer doesn’t want to drive down to the library or bookstore and look for it. He or she doesn’t want to order it from Amazon and wait a few days for it to be delivered.

The customer needs the information and needs it now.

The marketability test is a tough one to pass. Is your customer really going to be hungry for this information? Is your targeted customer a desperate buyer?

If the answer is no, you need to go back to the drawing board. You need to look at all of your options for changing that answer and passing that test. You might need to refocus the topic itself. You might need to rework your sales letter or the marketing message you’re sending your customer.

Everything is on the table: Your digital information product’s success or failure on this test will determine whether it is, at best, a moderate success or best-seller that will generate healthy revenue for your online business for many years to come.